We are committed to providing our audience with trusted, real-world, evidence-based beauty information from the nation’s leading beauty providers and client advocates, alongside personal client perspectives and beauty consumer insights from those on the front lines, in real time.

Content Expertise

Our editorial team is made up of experienced and accredited beauty journalists who are specialists in their areas of coverage. In addition to having many years of expertise, they stay up to date on the latest news and research by attending both beauty and client conferences and events.

Relevance and Credibility

Our content is beauty reviewed by makeup artists in active practice and updated along with new developments in practice and research.

Real Stories, Real Challenges

Inspirational profiles and first-person stories from people. Personalized newsletters filled with expert advice, news, and tips daily and weekly to your inbox.